florence by mills a Cosmetics Line by Millie Bobby Brown

This one goes to all Stranger Things fans: Millie Bobby Brown, better known as Eleven in the Netflix SF horror show, is launching a cosmetics line!

The name of Millie’s brand new, Generation-Z-focused line is florence by mills. The collection includes clean and affordable beauty essentials developed for teenagers, by Millie Bobby Brown herself. The message from the brand is that true beauty comes from loving and embracing yourself, and Millie’s mission is to inspire her generation to define beauty on their own terms.

"I wanted to create something for me and my generation, my friends and peers. A brand that could reflect us and our self-expression and still be good for you, simple to use and suited for changing, transitional skin. Being young in general is so tough, so creating a place to support everyone on their beauty journey was important to me." - Millie Bobby Brown

florence by mills range comprises 14 easy to use formulas, including both makeup and skincare, priced from $10 - $34. Each of them is dermatologist-tested and suitable for all skin types. The formulations are infused with vitamins and botanical ingredients, and free from parabens, sulfates, and synthetic fragrances. In addition, the whole line is PETA cruelty-free and vegan certified! The range includes quirky named products such as a purple colored Mind Glowing Peel Off Mask, the cute whale-shaped Swimming Under the Eye Pads, Clean Magic Face Wash, Like A Light Skin Tint, and Cheek Me Later Cream Blush - just to name some.

Finally yet importantly, florence by mills collection will support the Olivia Hope Foundation and their mission to end childhood cancer. The charity is created to honor and remember a Millie's friend, Olivia Hope LoRusso, who passed away after a 15-month battle with Acute Myeloid Leukemia.

florence by mills will be available on florencebymills.com on August 26th and then at its exclusive US retail partner, Ulta Beauty, online from September 8th online, in all Ulta doors nationwide on September 22nd.  Swipe below for details and prices!